A logo that talks, a suitcase that transforms, and a storybook that plays itself.

For this project, our client envisioned a brand identity centered around a character that children could both recognize and interact with. The result was Rista Glista, a moustached earthworm in a top hat, designed as a mascot-integrated logo that not only communicates the playful spirit of the brand but also functions as a puppet character in the storytelling set. This dual-purpose design bridges visual identity with imaginative play, creating a direct link between brand and user experience.

Our work extended far beyond the logo. We developed a complete visual system based on two timeless fables—The Lion and the Mouse and The Tortoise and the Hare—each brought to life through custom illustrated animal characters. Every character was designed to work seamlessly as a magnetic puppet within the theatre, optimized for visibility, expression, and physical play.

To complete the immersive experience, we designed a storybook booklet for each fable, adapted into a dialogue-driven format to resemble a mini stage play. The stories are crafted with short, rhythmic sentences, allowing even very young children to read aloud or follow along. This not only strengthens the narrative experience but also encourages early literacy through performance.