FAB ROUTE uses fashion and creative practices as a medium for intercultural dialogue, social inclusion, and empowerment of marginalized groups. The project explores how creative industries can become tools for cultural exchange and social cohesion.
We designed the project’s visual identity, including the development of the logo in both black-and-white and color variations, branding guidelines, and key visual elements. The design approach was based on a minimal, contemporary aesthetic that reflects creativity, openness, and the spirit of cross-cultural exchange, ensuring coherence across all materials and platforms.